It all started with …..
This is Franklyn. He joined our family In December 2014, when he was 6 months old.
As pet parents, we wanted the best for Franklyn. So we researched and researched and researched … and researched some more for the best cat food for him.
We were shocked to find the truth behind the commercial cat food.
Most commercial cat food is produced using meat derivatives (animal proteins without specifying source), animal by-products and meat meals, with a lot of fillers in the form of grains or carbohydrates…and of course, flavouring, colouring and preservatives (WHAT!!!!).
THEY CERTAINLY LOOK PRETTY BUT ARE THEY ACTUALLY NUTRITIOUS?
When we looked deeper into the meanings of all these ingredients we found :
“ALL FLESHY PARTS OF SLAUGHTERED WARM-BLOODED LAND ANIMALS, FRESH OR PRESERVED BY APPROPRIATE TREATMENT, AND ALL PRODUCTS AND DERIVATIVES OF THE PROCESSING OF THE CARCASS OF WARM-BLOODED LAND ANIMALS”
ANIMAL BY PRODUCT
“CARCASSES AND PARTS OF CARCASSES FROM SLAUGHTERHOUSES, ANIMAL SHELTERS, ZOOS AND VETERINARIANS, AND PRODUCTS OF ANIMAL ORIGIN NOT INTENDED FOR HUMAN CONSUMPTION INCLUDING CATERING WASTE.
“MEAT AND BONE MEAL IS A PRODUCT OF RENDERING. IT Is MADE FROM TAKING SLAUGHTERHOUSE AND FISH PROCESSING FACTORY REMNANTS THAT ARE NOT EDIBLE FOR HUMANS AND COOKING THEM PROCESSING THEM UNDER HIGH HEAT AND DEHYDRATING THEM INTO DRY POWDER SUBSTANCE.
Finally, when we checked the nutrition content of these commercial foods, we found that the protein content is mostly denatured, poor in quality and most of the other nutrients destroyed with the food cooked for very long hours under high heat (rendering process).
Lets make our own cat food …
And thats what we did. We found out (although its really common sense) that cats are carnivores – in fact they are obligate carnivores.
So, 6 months after Franklyn joined our family we started on our own adventure of preparing proper nutritious food for our family of obligate carnivores because by then, this princess became part of our family …
Bea Tris …
We first started by researching what would make a balanced and nutritious food for cats. We found that cats need protein, fat, calcium, certain amino acids, vitamins, minerals and …… FLUIDS! Many people don’t realise that cats have a low thirst drive and obtain most of their fluid requirement from the food that they eat.
The next step was to find the best ingredients for Franklyn’s and Bea Tris’ food.
All the ingredients are carefully handpicked from the best sources to ensure that it is of the highest quality and absolutely fresh.
We then cook the ingredients lightly so as not to destroy all the natural goodness and nutrients. Chunkz has been nutritionally tested to contain 23.9g protein, which when calculated on a dry matter basis is 80.5%.
Once Franklyn & Bea Tris started eating the food that we made, we saw drastic changes in their health and physical condition. Among the noticeable changes were :
1. The cats developed big frames with strong muscular bodies without being overweight or obese
2. The cats’ temperament improved drastically and appeared much happier and content.
3. They have become more active, playful and are seldom ill. Visits to the Vet have been greatly reduced.
4. Litter tray odour is almost non existent. In fact our cat litter boxes are in our living room.
5. Cats’ fur and coat are thicker and shiny with a healthy sheen or glow. It also sheds less.
Then our friends wanted some ...
Once word got to our friends that our home made cat food was the next best thing since sliced bread, they asked us to make for their cats!… and so the rest is history!